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Birchbox Man Creates A Virtual Reality Box

The company worked with River Studios.

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By: Marie Redding

Senior Editor, Rodman Media

Birchbox Man has launched an exclusive virtual reality initiative this summer, in partnership with River Studios – original Virtual Reality content, an app with which to play it, and custom cardboard viewers that will be included in every August box.

River Studios calls itself “the first accelerator for virtual & augmented reality companies,” and designed the VR content exclusively for Birchbox Man. The box includes four action-packed, 360-degree video experiences that capture the thrills of driving a racecar, surfing through the barrel of a wave, motorbiking down a dirt road, and helicoptering over a metropolis. The footage was filmed using TriggarVR cameras specially designed to capture dynamic, live-action 360-degree video in high quality and edited with advanced stitching algorithms to produce truly transportive content.

“We’re committed to bringing a sense of discovery and innovation to our customers, so the opportunity to give them access to a brand-new experience through virtual reality is incredibly exciting,” says Brad Lande, General Manager of Birchbox Man & Lifestyle. “By tapping River’s foothold in this emerging technology, we’re able to take our subscribers on quite an adventure with a simple cardboard viewer.”

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